Tourisme Montréal was looking for a graphic design and production firm to adapt, design and produce a new tourist guide and map that would comply with Tourisme Montréal’s new graphic standards. Developing a structure that would clearly delineate the guide’s various sections was the main challenge.

Each section was assigned a distinctive colour and emphasis was placed on the iconic accent in "Montréal" to highlight key elements. New icons were designed to improve readability and blue “Did you know” boxes were incorporated throughout the guide.

---