Based on the growing success of the Vetdiet line, Mondou sought to rework its packaging to expand its market and position the brand in the high-end segment. The company also wanted to convey its expertise and its products’ quality by highlighting the fusion of science and nature. New pictograms, along with the addition of a seal of expertise and the nutritional information layout were designed to highlight Mondou’s scientific approach in developing its products.

The back of the packaging was also redesigned to present information in a more detailed way to help consumers better identify their pet’s needs. The unique photo treatment also highlighted the freshness and quality of the product’s ingredients.

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